We asked hip-hop star Snoop Dogg what his favorite Star Wars film was this afternoon and without hesitating, he answered "Return of the Jedi"!

The performer was in town helping to promote the launch of the new Luke Skywalker and Yoda sneakers, part of a Star Wars line from Adidas. To add further hype to the event (and certainly much to the chagrin of the Rebel Alliance), the footwear company also brought a squadron of Stormtroopers to overtake Times Square and SoHo.

Check back with New York Insider next week for our special coverage of the Force-filled day.